What is videonow color?

Videonow Color was a handheld portable video player produced by Hasbro in the mid-2000s. It was designed to play specially formatted cartridges that contained short episodes of popular children's TV shows such as SpongeBob SquarePants, The Fairly OddParents, and Dora the Explorer. It had a 2.7-inch color screen and was powered by four AA batteries. It also had the ability to play MP3 music files. The Videonow Color was marketed towards children and was sold in stores such as Toys "R" Us and Walmart. Hasbro discontinued the product in 2007.